How to Boost Your Sales in 4 Easy Steps!
By admin To some people, selling just comes easily; it happens naturally. They get out there and within a few hours, they have a full order book. How do they do it? The key to successful selling is finding a formula or framework that works, practicing it, and sticking with it.
One such framework that has been around for many years and proven to work is A.I.D.A. It’s a great 4 step way to boost your sales and is easy to put into practice. What does it stand for?
Attention
Interest
Desire
Action
Whether you are selling face-to-face, by direct mail, or on web site, this formula will increase your chances of converting prospects into customers. In this article, we’ll look at how following this formula can boost your sales letter responses and increase your conversion rates on your website.
Attention
When people receive sales letters or visit websites, their first action is to scan the page to see it applies to them. Before people will go into the body of your sales letter or website, they have to see something that grabs their attention. There has to be a clear prompt that will make them sit up and want to read in more depth. The way to get them past the scanning stage and elicit attention is to come up with a bold opening statement or headline that will really get them wanting to know more!
Your opening statement or headline has to include a benefit for your prospect and be compelling enough for them to want to know more information. Great attention-grabbing headlines can substantially boost your sales. Here are some examples:
• ‘The Secrets of Doubling Your Profits In One Year’
• ‘How to Get More Sales and Increase Your Leisure Time
• ‘Finally Revealed – The Steps to Being a Successful Entrepreneur’
Get an idea? The headline should evoke a feeling of enthusiasm to get to know more about what you are offering.
Interest
Having got past the first stage you have their attention, you now need to further develop their interest. In this section of your letter, website, or presentation you start by focusing on what they will get out of buying your product or service – the benefits they will get. To get the most out of this you have to be very clear about who your target market is. It’s no good trying to explain the benefits if the reader is in the wrong industry – they will not be interested.
To keep them interested highlight the pain or pleasure they will avoid or gain by dealing with you. You have to convincingly answer the ‘What’s in it for me?’ question.
Desire
Now that you have got them really interested in all the benefits they will get when they buy, you go for the jugular and hammer this feeling home by stoking up their desire!
Remember that people buy for emotional and not logical reasons. If you sell items that can make people feel sexy, feel better about themselves or possibly make them more attractive, then you can create desire by describing how your products will help achieve their dreams!
If you are not lucky enough to sell these products or services, don’t despair, there are other ways to create desire. Offer a range of bonuses, which may cost you very little, but maybe appeal to your potential customers. Put a time-limited offer on the deal, for example, 14 days in which to respond to receive the bonuses.
